Integral Ad Science (IAS) is expanding its integration with Amazon, offering advertisers enhanced insights on their Amazon Demand Side Platform (DSP) media buys.

The integration includes viewability, invalid traffic (IVT), brand safety and suitability, and provides measurement coverage for campaigns across Amazon custom audiences and Twitch inventory directly through Amazon DSP.

IAS's solutions available to advertisers in Amazon DSP include viewability, IVT, and brand safety and suitability. The company's Brand Safety & Suitability, Viewability, and Invalid Traffic measurement expansion with Amazon Ads will be available in IAS Signal. IAS Signal is designed to provide advertisers with greater access to campaign data and a unified view of their global campaigns.

In Q3 2023, IAS enhanced its integration with Amazon Ads to include Context Control pre-bid segments. IAS is a global media measurement and optimisation platform that delivers actionable data to drive superior results for advertisers, publishers, and media platforms. “IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximize return on investment for advertisers and are committed to providing independent measurement," CEO of IAS, Lisa Utzschneider, stated.

“This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimized towards performance.”