Taboola has renewed its partnership with the Independent Media Agencies of Australia (IMAA), signing on as an official media partner for 2024. The company says the move reaffirms its commitment to Australia's independent media agency sector, a sector that has seen significant growth and success in recent years.

The IMAA, established in 2020, now boasts nearly 50 media partners and 160 agency members. Taboola initially joined the IMAA as a media partner in 2023 and participated in its inaugural 'Who’s Who in the Media Zoo' event. The company's continued support for the IMAA underlines its commitment to the growth and development of independent media agencies in Australia.

Adam Singolda, CEO and founder of Taboola, said, "We are thrilled to reaffirm our commitment to Australia’s independent media agency sector for 2024. These agencies are making significant headway in the broader media industry, winning major national and international clients, and delivering real value for their clients. We are proud to continue to support the IMAA and its efforts to promote independent media agencies."

Taboola recently appointed Sebastian Graham as the business’ APAC Head of Agency Development and moved to a larger office in Sydney’s Barangaroo. The company is known for its platform that is used by digital properties to drive monetisation and user engagement. Taboola has long-term partnerships with top digital properties including CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo.