New research from Roy Morgan has revealed that over 80% of Australian businesses prioritise purchasing Australian-made goods wherever possible. The research surveyed business decision-makers across various Australian industries, uncovering a strong 'Australian first' attitude driven by perceived value for money and superior product quality.

All businesses surveyed recognised the Australian Made logo, with 85% confident that products displaying the logo were genuinely made or grown in Australia. Furthermore, 67% of companies were more likely to purchase from a business bearing the Australian Made mark.

"Businesses know that by buying Australian, not only do you get products manufactured to some of the highest quality and safety standards in the world, you also help to create local jobs, strengthen local manufacturing capabilities and access to local customer service and after-sales support. You also get the certainty of local delivery timeframes in an uncertain global shipping market," said Ben Lazzaro, Australian Made Chief Executive (Pictured).

Economic-related reasons were key drivers for businesses having a policy or preference for buying Australian-made goods. These reasons included supporting local businesses, long-term community benefits, the development of Australia's manufacturing industry, and backing local jobs and employment opportunities.

"As Australia's only registered country of origin certification trademark, the Australian Made logo is the true mark of Aussie authenticity. It is Australia's most recognised and trusted country-of-origin symbol and is central to the sales and marketing strategies of thousands of Aussie brands," Lazzaro added.

Despite rising interest rates and the cost of living crisis, 89% of Australian businesses are purchasing the same amount or more Australian-made products as they did before interest rates started rising in May 2022.

"Australia's business decision-makers value reliability, safety and supporting Australian jobs and the economy. These are all attributes that are highly associated with the Australian Made logo and drive Australian businesses to buy Australian Made wherever they can. Many Australian businesses manufacture Australian-made products themselves and understand the importance of purchasing Australian-made products to support the local economy," said Michele Levine, Roy Morgan Chief Executive.