Vistar Media, a leading player in the advertising technology space, has announced two appointments to its global leadership team. The move comes on the heels of a series of senior promotions in the APAC region in mid-September, signalling plans to expand the company.

Australian expat Ross McNab has been appointed as the Chief Revenue Officer. McNab, who previously served as Chief Business Officer at Cardlytics, will be responsible for overseeing all revenue streams across the company and enhancing the scalability of Vistar's various lines of business. During his tenure at Cardlytics, McNab successfully steered the company through a period of significant growth, achieving a 2x increase in revenue despite turbulent market conditions.

Michael Provenzano, CEO and Co-founder of Vistar Media, expressed his excitement about McNab's appointment, stating, 'As we continue to evolve as a global organisation, we are excited to welcome Ross to our executive team as Chief Revenue Officer. Ross's proven track record in driving revenue growth, his global perspective, operational insight and his positive, personable demeanour make him an ideal leader for our client teams.'

McNab himself is eager to contribute to Vistar's success, stating, 'Vistar's unique position at the intersection of programmatic marketplaces and enterprise software presents an exciting opportunity for growth. My goal is not only to drive revenue strategy but also to foster a culture of collaboration and leadership excellence within the organisation.'

In another key appointment, Michael Rubenstein has been appointed to the Board of Directors. Rubenstein, who previously served as the President and Board Member of AppNexus, Founder of DoubleClick Ad Exchange, and Co-Founder and President of e-commerce aggregator OpenStore, brings a wealth of experience in building and managing leading advertising technology companies.

Provenzano welcomed Rubenstein to the board, stating, 'We are thrilled to welcome Michael Rubenstein to Vistar's Board of Directors. His extensive background in digital advertising and his commitment to innovation aligns perfectly with our company's mission to revolutionise the out-of-home advertising space.'