In a move to bolster its digital presence, Australian tyre retailer Tyreright has enlisted the services of 27 Degrees Media. The appointment, effective immediately, follows a competitive pitch process and will see the newly launched agency take the reins of Tyreright's digital media strategy, planning, buying, influencer campaigns, EDM and SEO.

Tyreright, a national tyre retail chain, boasts the largest selection of tyre brands in Australia. The company's decision to partner with 27 Degrees Media is part of a plan to revitalise its online presence and reach a wider audience.

According to Dean Wylie, Tyreright Retail Marketing Manager, “In 27 Degrees Media, we have found not just a digital media agency, but a collaborative partner, committed to revitalising our online presence with creativity, precision and performance.”

27 Degrees Media, a full-service agency providing a suite of services including website development, digital product development, strategy, planning and buying, and e-commerce, was launched in the Australian market just last month. The agency is led by French Australian executive Loan Morris, who brings a wealth of experience in leading digital media agencies.

Morris said, “We’re thrilled to have been appointed to the Tyreright account. From our initial meeting, it was clear there was a strong synergy between our organisations, and we were able to offer a clear, thoughtful, data-driven strategy solution to elevate Tyreright’s digital presence. I’m looking forward to working closely with Dean and the team to revitalise their digital offering and drive new business.”