Realestate.com.au has extended its partnership with the Sydney Swans for two more seasons. This move is the latest chapter in a partnership that began in 2016, with realestate.com.au stepping up as a major partner in 2020.

The realestate.com.au branding will continue to be prominently featured on the back of the Sydney Swans' guernsey. REA Group CEO, Owen Wilson, has lauded the partnership as a valuable marketing asset, driving engagement with consumers and customers.

"Realestate.com.au is the clear leader in the Sydney market, and engagement with property seeking Sydneysiders has continued to strengthen throughout the duration of our Swans partnership," he said.

The sentiment is echoed by Sydney Swans CEO, Tom Harley, who expressed gratitude for the support from realestate.com.au and pride in having their name on the team's guernsey.

"We’re incredibly grateful for the support we receive from realestate.com.au and our team is proud to have their name on the back of our iconic red and white guernsey," he said.

The extension of this partnership underscores the power of sports marketing in driving brand awareness and engagement.

REA Group's property platform boasted over 10.9 million visitors last month and claims to be the number one property platform in every market across Australia.