Avenue C has appointed Paula Lopes as its Digital Director. Lopes, a seasoned media professional with over 17 years of industry experience, will officially join the agency on January 8, 2024.

Lopes' career spans senior roles at several high-profile companies, including Ikon, UM, and Reprise Digital. Her most recent position was Chief Operations Manager at KINESSO. Now, at Avenue C, she will lead planning, buying, and reporting across all digital mediums, bolstering the agency's digital capabilities.

Avenue C says its flat structure allows experts to excel in their core craft across their business patch and will enable Lopes to navigate with agility, unburdened by excessive layers.

Daniel Cutrone, Managing Partner at Avenue C, expressed his excitement about Lopes joining the team. He said, 'We are so excited to have Paula join us at Avenue C, adding further strength to the agency with her wealth of media experience, working across a number of categories and markets, as well as a deep expertise within the digital ecosystem.'

Lopes will be joining two other Digital Directors at Avenue C, Mark Zala and Chris Zoomerschoe, adding to the agency's pool of high-level experts.

Expressing her enthusiasm about her new role, Lopes said, 'I am thrilled to embark on this journey with Avenue C, reconnecting with my enthusiasm for digital craft and client engagement. I am eager to immerse myself in the heart of business once again, fostering an environment where ideas and solutions can flourish efficiently. The opportunity to navigate with agility, unburdened by excessive layers, is particularly appealing and I look forward to contributing my skills and passion, finding a balance that allows me to stay closely connected to the work I love. Joining a team of high-level experts whom I already know, admire, and respect makes this new chapter even more exciting.'