Commonwealth Bank's kids’ money app, Kit, has teamed up with Good One Creative for its inaugural brand campaign, 'Money Lessons are Life Lessons'.

The campaign aims to enhance the financial acumen of young Australians through a series of engaging and educational adverts.

The campaign utilises two 30-second adverts, showcasing children employing innovative methods to earn pocket money by undertaking everyday tasks. The objective is to demonstrate the value of money through earning, saving, and spending, all of which are key features of the Kit app. The app also comes with a digital and physical prepaid card, further bridging the gap between virtual and tangible finances.

In a recent update, Kit introduced 'Money Quests', a gamified learning feature designed to help young people develop financial capability. This feature incorporates mini-challenges and bite-sized education, making financial learning more accessible and enjoyable.

The campaign will be rolled out across Kit’s owned channels and key digital platforms, including Apple, Google, Meta, YouTube, TikTok, and Pinterest.

Claire McIntyre, CMO at Kit, highlighted the crucial role parents and carers play in children's financial education.

"Parents and carers have an incredibly important role to play in the financial education of their children... That’s why at Kit, our mission is to provide kids and adults with the necessary tools and knowledge to harness the power and potential of money,' she said.

"Our first ever brand campaign heroes kids and their unusual 'chore hacks' and is unashamedly fun. And, while the amounts of money involved in completing these chores might be small, the benefits of getting hands-on with money from an early age can be huge. We’re hoping the ads will raise a smile, spark a conversation or two around the kitchen table, and encourage families to check out Kit."

Freddie Young, Strategy Director at Good One Creative, emphasised the importance of a child-centric approach to financial education.

"It's this kid-first approach to learning that makes Kit so exciting, and we wanted to reflect some of the same creativity, energy and playfulness in the campaign – to remind families that learning about money needn’t be boring," he said.

Kit is a product of x15ventures, a venture scale-up business wholly owned by CommBank.

The campaign was brought to life by a team at Good One Creative, including Art Director Charlie Howcroft, Agency Producer Tom Sutherland, Account Manager Harriet Renn, Strategist Freddie Young, and Designer Maywinda Weerawardeena.