Australian recruitment software firm, JobAdder, is bolstering its growth strategy with the appointment of Adam Tehilwec as Head of Growth, Marketing. This move follows the earlier appointment of Ginger Kidd as Chief Growth Officer, reflecting a broader trend of increasing prominence of growth-focused roles within Australian tech companies.

Tehilwec, a seasoned professional with over a decade of experience in the Australian and UK markets, has held both agency and client roles. His impressive portfolio includes industry heavyweights such as Mercedes Benz, Vodafone, and BHP. In his new role, Tehilwec will spearhead efforts to enhance JobAdder's market presence and customer experience.

His remit will encompass a wide range of responsibilities, including website management, targeted paid activations, media strategy, content creation, advanced SEO, branding and design initiatives, and effective lead generation. Tehilwec will report directly to Kidd, the Chief Growth Officer at JobAdder.

JobAdder operates in the applicant tracking system (ATS) market. It says it currently serves over 27,000 recruiters. The company's growth strategy is not solely focused on expanding its user base. As Kidd explains, 'Growth at JobAdder is not just about numbers; it's about elevating the quality of our services and customer experiences. Adam's appointment as Head of Growth, Marketing brings a fresh perspective and proven expertise in scaling to help us achieve this goal. Together, we are committed to driving value through simplicity and ensuring that recruiters have the support they need at every step of the way.'

Echoing Kidd's sentiments, Tehilwec expressed his excitement about joining JobAdder, 'I’m thrilled to be a part of such a dynamic organisation at this important time. JobAdder's commitment to delivering unmatched value is well-known throughout the recruitment industry and it’s a commitment I am excited to build upon in my new role. Our mission is to simplify the recruitment process, and this will be at the heart of our digital transformation. Building the right digital capabilities is crucial to creating long-lasting value for our customers. I look forward to working closely with Ginger again to amplify JobAdder’s presence. We want to be known for recruitment tech and easy customer experiences. This new chapter promises to be an exciting journey of innovation and growth.'