Are Media has appointed Sammy Preston as its new Head of Shopping at Are Media, effective from 2 September 2024. Reporting to Are Media Director of Content, Sally Eagle, Preston will be tasked with developing and executing a data-driven shopping content strategy to achieve the company's content commerce goals.

Preston joins the women's media company from the Urban List, where she spent the last six years, most recently as Sydney Editor and Head of Affiliate. She has previously held editorial roles at Foxtel, Broadsheet Media and Indesign Media APAC.

In her new role, Preston will lead the Shopping Team and collaborate with the vertical content teams to create and amplify content across Are Media's digital platforms, including websites, social media, and email channels.

"Sammy brings a wealth of experience as a writer, digital editor, and content specialist. Her impressive track record at Urban List, where she led content across Sydney and NSW, and managed its burgeoning affiliate content strategy, makes her the perfect fit for this exciting new role at Are Media," said Eagle.

Are Media has been transitioning from a print company to an omnichannel media business with strong content commerce capability over the past three years. The company's business models are evolving to align more closely with their audience's intentions, with a focus on driving active awareness, deep consideration, intent, and evaluation using their trusted brand voice. "Sammy's expertise overlayed with our existing Shopping team will supercharge our transformation into content commerce," Eagle added.

"I'm so thrilled to be joining Are Media as Head of Shopping. Being fully immersed in the arena of content commerce, I recognise the immense potential within this dynamic field. Coupled with Are Media's portfolio of influential and distinguished brands, I am eager to lead this team and drive our vision forward into the future," said Preston.

Are Media's portfolio of brands includes The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE.