Independent PR and creative agency, Keep Left, has appointed Tiffany Simon to its leadership team as PR Client Partner.

Previously a Senior Account Director for Dentsu Creative Public Relations, Simon brings a decade of PR and marketing experience to the role. She has also spent a stint as media advisor for the State Library of Victoria, amongst a number of other communications roles.

In her new role, Simon will work alongside Keep Left National Director of Public Relations, Tim Lele, providing senior strategic counsel and driving the agency’s earned creative thinking for new and existing clients. Simon will also coach and develop the national PR team across the Melbourne and Sydney offices. Her remit includes clients such as Australia Post, Charter Hall, Great Southern Bank, and Hub Australia.

"Tiffany is an impressive operator. Her background – working on both sides of the agency and client fence – as well as her experience leading strategy and execution of earned media within major integrated campaigns, makes her an excellent addition to the Keep Left team. From finance and property to gaming, government and lifestyle, Tiffany has a broad range of sector experience that’s highly relevant to our client base," said Lele. "As we expand the scope of our consumer PR client portfolio with integrated projects that build on the success of our creative team, Tiffany’s track record delivering large-scale campaigns for major consumer brands will push our clients and our team to think bigger."

Simon's appointment comes at a time when Keep Left is expanding its client portfolio with integrated projects that build on the success of its creative team. Her experience in delivering large-scale campaigns for major consumer brands is expected to push the agency's clients and team to think bigger.

"It’s an exciting time to join Keep Left as the business continues to go from strength to strength. The agency has a compelling client portfolio and an incredibly talented team across both earned and creative. I look forward to working alongside Tim and the leadership team to harness these exceptional capabilities and engage our client’s audiences through campaigns that deliver real business value," said Simon.

Simon has joined Keep Left’s senior management team and will play a leading role in business development.