Digital media measurement platform DoubleVerify has launched an educational guide for APAC marketers titled 'The Power of Media Quality- How APAC Marketers Can Leverage Media Quality for Better Advertising ROI'.

The guide - developed in response to DoubleVerify's finding that only 17% of APAC marketers are measuring across all four pillars of media quality (brand safety and suitability, viewability, fraud and intended geo) - aims to help marketers understand why verification should be incorporated into their media strategies. It provides insights into the current state of APAC's digital media landscape, the role of media quality in advertising performance, and solutions that verify media quality across digital channels.

DoubleVerify's research shows that the company measured roughly seven trillion transactions in 2023. By 2026, digital ad spend is expected to exceed $835 billion USD, a 60% increase from 2021. Programmatic ad spend alone is expected to exceed $687 billion USD by 2026.

In India, CTV viewing grew by 369% from 2022 to 2023. Across APAC, smartphone use is forecasted to grow by 150 million subscribers by 2025. Over 60% of adults shop online at least weekly in South Korea, Thailand, Malaysia, India, Singapore and the Philippines. The global cost of ad fraud is expected to exceed $170 billion USD by 2028.

DoubleVerify offers a comprehensive suite of solutions across the open web, mobile, CTV, retail media and social to verify media placements. DoubleVerify's solutions include pre-campaign activation, optimisation and post-campaign measurement.

VP and Country Manager ANZ at DoubleVerify, Imran Masood, said: "As part of our commitment to make the advertising ecosystem stronger, safer and more secure, we are thrilled to be offering a guide to educate APAC advertisers on the importance of verification in digital advertising and how they can enhance the effectiveness of ad campaigns. Recognising the evolving digital media landscape and the unique challenges it presents, we aim to not only encourage more advertisers to incorporate verification into their strategies, but also equip them with insights into the advantages of privacy-friendly performance solutions to ensure they are always buying quality inventory."