Native advertising platform, Outbrain, has appointed Chris Oxley to the newly created role of Country Manager for Australia, New Zealand, and Singapore, effective immediately.

Oxley's responsibilities will include overseeing the development and implementation of Outbrain's commercial strategy, identifying new business opportunities, and managing the Outbrain sales teams.

With over 18 years of experience in digital media, Oxley is a seasoned professional in the field. He previously served as National Head of Digital Sales for Foxtel Media, where he launched Programmatic TV and led the team to commercialise advertising on the streaming platform Binge.

In addition to his tenure at Foxtel Media, Oxley has had successful stints at Yahoo and BSkyB, contributing to his deep understanding of ad tech platforms, programmatic advertising, and data-driven marketing.

"Outbrain has quickly become a leader in digital media, connecting advertisers with premium audiences in contextually relevant environments. I’m thrilled to have this opportunity to lead the ANZ and Singapore teams, solidifying our role as the primary engagement partner for some of the world’s top digital media companies," Oxley said.

Oxley will report into Managing Director APAC, Amrita de la Peña.

"Chris is a best-in-class sales leader. He leads from the front and has a remarkable track record of empowering sales teams to surpass their targets. He possesses extensive expertise with a passion in digital media and he strives to build an incredible sales team who are just as passionate as he is," said de la Peña. "Chris was selected for his visionary mindset, strong relationships in-market, and successful track record of leading high performing teams. We are thrilled to welcome Chris to Outbrain at this exciting time of growth."

Outbrain is a technology platform that drives business results by engaging people across the open internet. Using AI and machine learning across more than 7,000 online properties globally, Outbrain has positioned itself as a leader in the digital media landscape.