The Iconic has launched the latest installment of its 'Got You Looking' new campaign, partnering with five Australian athletes hoping to compete in the 2024 Paris Olympics and Paralympic Games.

The campaign will share the athletes' stories, including their triumphs and challenges, and explore how comfort, style, and confidence play into their sporting lives, with executions across owned, earned and paid channels.

"The Iconic is known for doing things that turn people’s heads - much like these five iconic athletes who have set their sights on Paris to represent Australia on the world stage. We are absolutely privileged to be working with them," said Chief Executive Officer at The Iconic, Jere Calmes.

The athletes involved are Rohan Browning (Athletics - 100m), Rachael Gunn (Breaking), Calab Law (Athletics - 100m/200m), Alexa Leary (Swimming - 100m Freestyle), and Rheed McCracken (Athletics), with each having curated their own style edit for customers to shop on The Iconic's website.

The Iconic’s Chief Marketing Officer, Joanna Robinson, said: "For us, this iteration of ‘Got You Looking’ comes at an incredible time in The Iconic’s journey as we continue to create a better way for our customers to shop. This campaign represents everything The Iconic stands for - confidence, style and empowerment - and we wish Rheed, Rachael, Calab, Alex and Rheed the very best of luck for the coming months."