Digital consultancy G Squared has launched Burrow, a 24/7 community management and social monitoring agency, aiming to help brands mitigate online and social media risk. Clients of Burrow include Specsavers, Australian Super, Monash University, Stockland, and Bunnings.

Burrow operates from G Squared’s Sydney-based 'command centre' with a team of 30 trained community managers. The agency was spun off from G Squared's 24-hour social media monitoring service, which was launched more than eight years ago.

The team at Burrow is led by community operations manager, Michelle Yanez-Olivares, former head of customer experience at Accent Group.

George Pappas, co-founder of Burrow and director at G Squared, said: "Enterprise organisations recognise the importance of having Australian based community managers to ensure their social channels are properly monitored around the clock to limit the potential for brand damage. Burrow goes beyond the traditional service offering, using the latest technology, engagement techniques and data to ensure brand reputation remains positive. Even more importantly, Burrow identifies and addresses potential risks to protect brands from negative interactions or incidents before they become business critical issues."

Pappas further added: "Having seen exponential demand for after hours and always on community management and social monitoring, the time is right for Burrow to emerge as a dedicated brand alongside G Squared. In Michelle, we have someone who is highly experienced in managing teams and developing strategies to mitigate brand risk online."

Yanez-Olivares said: "Burrow is a trusted and experienced partner for brands wanting to ensure an always-on relationship with consumers, while at the same time ensuring reputational damage is limited and brand advocacy maintained. This is especially important outside office hours, such as evenings and weekends, where our team can pick up and escalate high risk activity before it snowballs and impacts brands."

Burrow uses the latest technology, engagement techniques, and data to ensure brand reputation remains positive and identifies potential risks. It is a leading provider of 24/7 social media monitoring and community management services in Australia. G Squared specialises in experience design, development, content & media with offices in Sydney & Brisbane.