Bonzai, a creative technology platform, has unveiled BrandStory, a premium mobile ad format which it says offers three times more ad space than traditional formats. The new offering is designed to cater to the burgeoning demand for enhanced brand visibility and engagement in the ever-expanding mobile market.

The ad format, which also boasts 2.8 times greater time in view than single scroll ad formats, is set to be launched across Australia, New Zealand, and South East Asia.

The company claims BrandStory presents a unique proposition. It said it offers expanded ad space, a holistic approach to ad campaigns, enhanced engagement, high viewability, and a unique offering in the market potentially changing the way brands interact with their audience on mobile platforms.

On the other side of the coin, Bonzai says publishers stand to gain from new revenue opportunities presented by this premium ad format.