Saveful, a free app designed to help Australian families save money, food, and time, has launched a month-long campaign titled 'Saveful September'. Coinciding with the International Day of Awareness of Food Loss and Waste on September 29th, it aims to provide practical and tangible solutions to families looking to make more sustainable choices.

Since its launch in November 2023, Saveful has garnered over 20,371 users across Australia and claims to have helped families save an estimated potential of $42,243.47, 2,885.87 kg of food, and 5,482.47 kg of carbon. The app features flexible meal frameworks, chef hacks, tips and tricks, a tool to track and monitor the impact of users' actions in both estimated kg’s and dollars saved, and a community feature.

The campaign sees Saveful partnering with industry leaders such as BEGA, Nestle, Birds Eye, Goodman Fielder, Rabobank, and Qantas. The app has also welcomed new partners including SunRice, Gumtree, Good & Fugly, SPC, Gander, Chief Nutrition, Yume Foods, and industry supporters the Compass Group and OzHarvest Use It Up.

"At Saveful, we are dedicated to helping Australian families put more food on their tables through healthy and sustainable choices and are incredibly proud of the app that is using innovative technology to provide families with practical and tangible solutions to save money, food and time. We are proud to collaborate with numerous brands - both local and global, and industry supporters who share our commitment to supporting Aussie families,” said Kim McDonnell, CEO and Founder of Saveful.

"Saveful September is a crucial initiative as we approach the festive season, a peak time for food waste and financial stress for many families. Saveful empowers people to make more conscious food choices, reducing waste, saving money, and saving time," McDonnell added.

Saveful is part of social enterprise Thankful’s mission to reduce waste and help save the planet with tangible solutions. Kim McDonnell is the CEO and co-founder of Thankful, Thankful for Farmers, and Saveful.