Red Rooster (Reds) has launched a short-term campaign, 'Crunch Time', ahead of the Footy Finals season. The campaign is aimed at enticing sports fans to try Reds’ fried chicken and burgers.

The campaign extends Reds’ long-time sponsorship of NRL team, The Sydney Roosters, AFL’s St Kilda FC and Touch Football Australia. The campaign features a 15-second spot and three 6-second iterations starring Sydney Rooster players Joseph Sua’ali’I, Sam Walker and Sandon Smith. The campaign launched on August 28 across FTA, socials, digital and in-restaurant.

The campaign was created by creative agency Leo Burnett.

Ashley Hughes, Director of Marketing at Red Rooster, said the campaign was created to celebrate the brand's long-term sports sponsorships and partnerships.

"Reds has been a sponsor of the Roosters for years, but this is the first campaign we have created celebrating the partnership. The campaign centres around the idea that Roosters players know Final Season is crunch time and they need to focus, but Reds decides to introduce them to a new version of Crunch Time, tempting them to satisfy their chicken cravings and test how focussed they really are," Hughes said.

The campaign is supported by a bespoke Crunch Time Box, featuring the logos of all three major Red Rooster sports partners. For the first time, the Box comes with a Gift with Purchase: a free mini footy, with three different designs to collect. Red Rooster’s new Crunch Time Box and mini footballs are available for a limited time only on menus at Red Rooster restaurants nationally from August 28.