QMS has dynamically served over 40,000 pieces of content during the Paris 2024 Olympic Games, a record for the out-of-home media company.

The Paris 2024 Digital Screen Network showcased a record amount of content, in real time, to share the stories of strength, unity and triumph of the athletes via Breaking News, Medal Moments, What to Watch and Medal Tally Updates. Dynamically served brand ads from Allianz, Woolworths and Patties Food Group also featured as part of the Olympics offering.

The content was displayed on the Paris 2024 Digital Screen Network, which includes QMS digital large format billboards, the City of Sydney street furniture network, The Convenience Network, Canberra Airport, and Gold Coast street furniture assets.

"Our partnership with the Australian Olympic Committee, has supercharged our ability to showcase the benefits of being a digital-first out of home [DOOH] network during the Paris 2024 Olympic Games. For example, our breaking news headlines were delivered so quickly that we were live across our billboards nationally with the Australian Women's 4 x 100m Relay team gold medal to peak hour commuters before they had even left the pool deck in Paris," said Tim Murphy, QMS Chief Sales Officer.

The QMS network launched in mid-April and will continue until the closing ceremony of the Paralympic Games on 8 September. QMS is the official and exclusive Outdoor Media Partner of both the Australian Olympic and Paralympic Teams. The Paris 2024 Digital Screen Network will continue delivering content for the duration of the Paris 2024 Paralympic Games, which start on Thursday 29 August.

"For QMS, the Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH's immediacy and its geographical impact to deliver broadcast scale audience reach with relevant and contextualised creative content that can connect on community cultures like never before. This is a momentous step change for DOOH and the role it can play in major events and campaigns," Murphy added.

"By tapping into the immediacy and scale of digital, we have showcased how advanced our digital capabilities now are, and in doing so, delivered the gold standard for our partners."