Global advertising technology platform, Nexxen, has launched its Cross-Screen Measurement solution in Australia. The tool is designed to allow advertisers to measure unique and co-viewer reach, as well as audience demographics across Connected TV (CTV) and linear television.

Director of Analytics and Solutions at Nexxen, Jay Kim, said: "Advertisers know too well the challenge of measuring TV and digital campaigns together effectively. Through our exclusive ACR data, we have been able to supercharge our measurement and reporting capabilities. giving our partners even deeper insights into audience behaviour and campaign performance. As a result, they’re able to optimise their advertising strategies with greater precision and achieve higher ROI across both linear and digital platforms."

In addition to the Cross-Screen Measurement tool, Nexxen has also upgraded its Total Attribution solution to include linear TV sources, integrating online digital activities with website visitor behaviours. The upgraded Total Attribution solution offers insights into the impact of omnichannel campaign strategies across all digital screens.

Both the Cross-Screen Measurement and Total Attribution tools are part of Nexxen TV Intelligence, a suite of audience insights, activation and measurement solutions. These tools are powered by exclusive automatic content recognition (ACR) data from over 1.3 million opted-in devices across Australia, provided by VIDAA, a leading Smart TV operating system.