Taste.com.au has upgraded its app with a refreshed design and advanced search filtering. The redesigned app allows subscribers to explore over 50,000 recipes, complete with cooking videos, step-by-step instructions, and full nutritional information.

The app also offers a personalised experience with exclusive content and recipe recommendations tailored to dietary preferences.

"The enhanced taste app has been designed to create new ways to connect with our audience and provide them with more value for their subscription. To have the entirety of taste.com.au’s 50,000 recipes, right at your fingertips, has always been one of the great benefits of the app. But this refresh is something of a revolution for the brand in terms of bringing our audience a raft of fantastic new features not previously seen in the app," said Taste.com.au Editorial Director, Brodee Myers-Cooke.

The new features were designed based on input from Taste.com.au app users and website audience. The most requested feature was the ability to save, collate and organise favourite recipes.

"Right from the start of this project, we made sure the taste.com.au app users and website audience were involved. We wanted their input on what they most wanted to see. The number one request was the ability to save, collate and organise favourite recipes, so it’s been amazing seeing this beautiful new user experience come to life. It’s like having your own personalised cookbook, always at hand, and it’s actually quite addictive," said Myers-Cooke.

The app also features a daily feed of personalised recipes with recommendations based on dietary preferences, including vegan and gluten-free options.

"My favourite feature is the daily feed of personalised recipes with recommendations based on your dietary preferences, including vegan and gluten-free options. Even for a seasoned taste.com.au user, this opens up a whole new world of tailored recipes to explore. It’s a great way to expand your repertoire beyond your usual favourites," said Myers-Cooke.