Twisties has paid a unique tribute to pop icon Taylor Swift by painting the word 'Twifties' in the sky above Sydney. This tribute comes as Swift started the Sydney leg of her Australian Eras Tours. The word 'Twifties' symbolises a fusion of Australians' love for Taylor Swift and the Twisties chip brand.

Vandita Pandey, Chief Marketing Officer ANZ at PepsiCo, said: "Combining two icons together in the sky, Twisties is showing love for a fellow icon as Taylor prepares to launch her highly anticipated Sydney shows across the next four nights."

The sky-high tribute was created by creative agency VaynerMedia.