In a significant move, Mediabrands has secured the media account for DuluxGroup, following a highly competitive pitch. The appointment has led to the creation of a bespoke agency offering, 'Team Inspire', to service the account. The team will be led by Group Director, Felix Mason, with operations split between Melbourne and Sydney.

The remit of Team Inspire includes full funnel media strategy, planning and activation across all channels for DuluxGroup's brand portfolio. Work has already commenced, with campaigns including the launch of new Dulux Wash and Wear already in the market.

"We are thrilled to be working with DuluxGroup to build its roster of premium brands; support its ambitious growth plans; and engage new audiences. DuluxGroup chose to work with us based on our broad expertise; a clear strategy that delivered its vision; and our clear understanding of the brand’s ambitions, as well as our appreciation for the nuances of the retail sector. TeamInspire brings together some of the very best media experts from across the group and we have built a highly proficient team of craft leading specialist that will deliver an outstanding and strategic media function for DuluxGroup," said Geoff Clarke, COO, Mediabrands.

The DuluxGroup portfolio includes a range of brands such as Dulux, Cabot’s, Porter's Paints, Selleys and Yates. Team Inspire will work with these brands, providing a custom-built service proposition for each, while applying learnings across the portfolio to deliver bespoke business outcomes.

"We are delighted to partner with Mediabrands at a critical time in our company’s growth evolution. Mediabrands ability to provide a custom-built service proposition for the DuluxGroup is a key factor in our decision. Not only will this allow each of our many brands to receive a custom-built service proposition, it also enables Mediabrands to apply learnings across each brand while delivering bespoke business outcomes. Ultimately this will lead to best-in-class solutions that drive real growth," said Antoinette Tyrrell, Group Capability Director - Brands and Digital, DuluxGroup.

This development marks a significant win for Mediabrands, demonstrating their ability to deliver a clear strategy and understanding of brand ambitions in the competitive retail sector. It also showcases their capacity to assemble a team of top media experts to deliver strategic media functions for high-profile clients.