Are Media has struck a new partnership with Ariarna Bartulovic, founder and director of Media by Ariarna. Bartulovic will serve as Are Media's representative for the Western Australian market, effective from 7 October.

She will report to Will Jamison, Are Media's Head of Direct Sales for Victoria, South Australia, and Western Australia. Bartulovic's role will involve building Are Media's presence and amplifying the company's omnichannel content commerce opportunities to advertisers in Western Australia.

With over 15 years of industry experience, Bartulovic has held roles in Perth, Melbourne, and Sydney. Her career began at ACP Magazines as Victorian Account Manager for Good Health, followed by a digital media role at News Corporation in Sydney. Upon returning to Perth, Bartulovic focused on direct sales at Southern Cross Austereo and later became Marketing Manager for a B2B technology company. Most recently, she was National Advertising Sales Manager for rent.com.au, a leading property tech platform.

"We are thrilled to welcome Ariarna to the Are Media team. Her exceptional background and industry insights will be invaluable as she builds new relationships and drives opportunities for Western Australian advertisers. As we continue to enhance our content commerce capabilities and future-proof our omnichannel brands, Ariarna's customer-centric approach and proven skills in advertising make her an ideal addition to our team," said Jamison.

Bartulovic launched Media by Ariarna earlier this year, a media representation business dedicated to impactful client relationships.

"Returning to represent some of the most iconic media brands in my home market of Western Australia feels like coming full circle. Are Media's remarkable content and strong connection with Australian women make this an exciting opportunity. I'm eager to amplify our brands in WA and contribute to our continued success," Bartulovic said.