Digital out-of-home media and EV charging network, Jolt, has partnered with IAG motor insurance brand Rollin’ to create a new integrated offering for current and and future EV owners.

Merging Rollin’s comprehensive car insurance offering with Jolt's EV charging services, the co-branded campaign is set to boost brand visibility across Jolt's broadcast digital out-of-home screens and engage directly with customers through Jolt's in-app experience.

As part of the summer campaign, new Rollin’ EV customers will receive a free 6-month Jolt Plus Flex membership, valued at $89.94. Jolt identified car insurance as a valuable addition to the Jolt Plus offering, aiming to enhance the EV ownership experience.

"Rollin’ recognises the affinity we have with automotive brands, and more importantly the future growth of where their customers will come from. This industry first, integrated partnership really demonstrates the value we can bring by providing a platform to engage with our highly valuable audiences in an extremely strong contextual environment for auto insurance," said Head of Sales and Platforms at Jolt, Michael Selden.

Jolt recently announced the launch of Spark Intelligence, a data platform designed to re-power the way out-of-home media is planned, traded and reported on. The company continues to expand its multi-channel advertising offering and network, adding video and rich media ads to its suite of mobile advertising products, and recently launching in Canada.

Jolt currently offers Australian EV drivers 7 kWh, or around 50 kilometres, of free, fast charging, with the cost of charging offset through Jolt's integrated out-of-home advertising network.

"As we continue to see a shift toward electric vehicles, Rollin’ is committed to meeting the changing needs of customers and doing things a little differently. It’s why we’ve designed a product that includes cover for electric vehicles as well as their batteries, cables, wall boxes and adapters. Our latest promotion with Jolt adds charging to the mix, and we’re joining customers for the ride and supporting their needs at every turn," said Executive Manager at Rollin’, Brendan Griffiths.