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Posted 23/05/2024 9:53am

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Dream Home on Pinterest,
Viewers curate, shop, engage,
Innovation wins.

In partnership with
Salesforce

Seven Network, Pinterest help viewers envision their 'Dream Home'

The Seven Network and Pinterest have entered a new partnership in Australia for the new renovation series, 'Dream Home', launching on 26 May.

The partnership will capitalise on the program's 'room reveals', giving viewers and Pinterest users the ability to explore the room reveals, curate their own 'dream homes' online, and purchase products from key program sponsors. After each episode, the room reveals will be dropped into boards on Pinterest, enabling viewers to browse and save inspiration for their own home renovation.

In addition, Pinterest is launching a competition to support the 'Dream Home' launch, called Pinterest’s 'Dream Home Curation Challenge'. Viewers will have the opportunity to curate their own dream home by mixing and matching their favourite designs and products from the show on Pinterest. Each 'Dream Home' board on Pinterest will be judged and the winners will receive a prize including a lifetime of savings from Three Birds Renovations.

"We are really excited about and proud of this unique partnership with Pinterest, which will have huge benefits for viewers and sponsors. Seven and Pinterest recognised a desire among viewers to lean into key moments in Dream Home and have their say. This partnership provides a new and compelling way for people to connect with a program. At the same time, this integration closes the loop with the cross-screen experience in a contextually relevant way where people can engage, curate and shop directly with Dream Home," said Seven West Media Chief Marketing and Audience Officer, Mel Hopkins.

Pinterest Managing Director Australia and New Zealand, Melinda Petrunoff, said the platform was thrilled about the partnership, which is a first-of-it's kind for Pinterest. "Aussies love searching for and pinning their favourite ideas for home renovations and now Dream Home viewers will have the opportunity to engage with the show in a way that naturally complements their viewing experience. Not only can they explore the dream homes on Pinterest, but they can also take action and purchase items they love for their own home."

'Dream Home' is hosted by Dr Chris Brown and will feature six pairs of everyday Aussies battling it out room by room, transforming tired suburban family homes into astonishing new dream homes. The top three couples will have the opportunity to have their backyards completely made over with stunning gardens and outdoor living spaces. The winning couple will receive their very own dream home and a life-changing cash prize of $100,000.

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