Sydney-based tech consultancy Engaging.io has been appointed by a major Florida-based National Football League (NFL) team to enhance its marketing automation and communication strategies. This follows Engaging.io's successful partnership with a Texas-based US National Basketball Association (NBA) team last year.

The NFL team previously used Microsoft's Dynamics 365, but selected Engaging.io and HubSpot after a competitive review of five tier one CRM platforms, including Salesforce and Adobe.

The NFL team will now utilise HubSpot’s Marketing Hub Enterprise to improve marketing automation and more efficiently communicate with fans across the NBA franchise and associated sporting and stadium properties.

Engaging.io's CEO, Michelle O’Keeffe, said: "This win demonstrates our ability to deliver tailored marketing automation solutions for better business outcomes. Along with HubSpot, we’re helping the franchise streamline its operations, enhance personalisation, and ultimately create more meaningful connections with their fanbase. It's exciting to see our expertise resonating with major US sporting organisations, and we’re eager to continue pushing the boundaries of digital transformation in the sports industry both in the US and in Australia."