Integrated marketing and communications agency Bastion has appointed Samantha Hansen as its new partnerships marketing director.

Hansen's role will encompass the development of integrated sponsorship and strategic partnership leveraging campaigns. She will be responsible for uncovering new business opportunities to support the broader marketing and commercial needs of existing clients. Additionally, Hansen will support the client services team in reporting that demonstrates the impact of partnership campaigns on client marketing and business objectives.

Hansen brings a wealth of experience to the role, having previously led leverage strategies for notable brands including Coca-Cola, Mount Franklin, Powerade, and Chupa Chups.

Hansen said: “I’m looking forward to working with the Bastion team, enhancing the impact of our clients’ current campaigns and partnerships. This role allows me to bring to Bastion my experience in building brands and developing impactful programs that generate meaningful results.”