Technology consultancy Restive has announced a rebrand. The company, whose clients include Sportsbet, Coles, Viva Energy, JB Hi-Fi, Liberty Finance, and CarSales says it has evolved into an ecosystem of over 400 tech experts.

It also says its annual average growth per year for the last 6 years was 170 per cent.

The rebrand was executed in partnership with story and brand consultants, Light Creative, and involved workshops, interviews, competitor analysis, and market mapping. Restive offers services across five core capabilities: data and AI, customer research and experience design, cybersecurity, digital strategy, and tech modernisation and cloud.

Stuart Oliver, Founder and Managing Director of Restive, stated, "We’ve achieved 170% year-on-year growth since our launch in 2018 by partnering with future-focussed clients to solve their complex tech problems with simple, innovative strategies that increase their revenue. In that time we’ve evolved from an advisory-only business to a nimble consulting partner spanning tech strategy, project delivery and team augmentation services. Our rebrand reflects this evolution and touches every aspect of our brand - our positioning and how we communicate, as well as our look. Our 400-plus tech experts are our strength and every Restive consultant is a master of their craft, so our brand communicates this point of difference while giving us the flexibility to continue to grow."

Nick Parker, CEO and Creative Partner at Light Creative, also commented on the rebrand, "It quickly became clear that Restive’s point of difference is the value and diversity of its people, so we chose to harness this and tap into the brand’s core values of trust, leadership and accountability. Restive now has a new brand with a unique personality combined with the freedom to flex as the business continues to grow. We created a simple, structured geometric moniker to symbolise the interconnected ecosystem of tech experts at Restive, along with the reliability of the company as a whole. The result is a clean, modern and human-centric brand that’s identifiably Restive."

The rebrand is effective immediately across all platforms.