Thinkerbell has produced new work for Tooheys, welcoming NFL legend Travis Kelce to Sydney, in a timely nod to the upcoming 2024 NRL season.

Kelce, who recently made headlines as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas, arrived in Sydney to watch partner Taylor Swift perform at her Sydney concert, the last Aussie stop of her Eras Tour.

"Just Like us at Tooheys, Travis is a solid team player. I’m sure he’s over here to catch a bit of Aussie NRL… and support his girlfriend too," said Chris Allan, a spokesperson for Tooheys.

Tooheys is part of Lion, a leading beverage company headquartered in Sydney, Australia. Lion recently became Australia’s first large-scale carbon neutral brewer, demonstrating its commitment to sustainability and environmental responsibility.