Digital and EV out-of-home network owner, JOLT has appointed Alicia Proebstl as its new Group Sales Manager in Melbourne.

Proebstl (pictured) will be tasked with managing end-to-end media sales across JOLT's Melbourne client base, with a focus on growing market share and revenue. She will report directly to JOLT's Victorian Sales Director, Tim Debenham.

Proebstl brings over a decade of media sales experience to the role, having worked with some of Australia's largest media organisations. Her previous roles include National Media Sales Executive for Vicinity Centres, and sales manager roles at the Urban List, SCA, and Bauer Media.

"Alicia's appointment with JOLT is really exciting; it will allow us to double down on the momentum we've built over the past couple of years. Alicia brings a wealth of skill, passion, and experience to our growing Melbourne sales team. Her appointment will really help lay the foundation for future growth and business expansion across the Victorian market," said Debenham.

Proebstl's appointment follows the recent appointment of Lohnet Waugh, who joined JOLT as Group Sales Director in New Zealand. Her appointment is effective immediately.

JOLT has recently secured major contracts with Transport for NSW, and expanded its EV charging network to Canada and the UK. The company's clients include Audi, Telstra, Woolworths, Amazon, Nine Network, Government, Macquarie Bank, Mercedes, Commonwealth Bank, Bing, Polestar, Myer, Stan, Origin, NAB, GWM, Cool Ridge, Classic Laddie, Queensland Tourism, Live Nation, Snooze, Suncorp, ALDI, Allianz, BMW, Landrover, Mazda, Bunnings, Officeworks, Deakin University, Hostplus, RACQ, NRMA and Felix.

"It's a great time to be joining the JOLT team as it experiences this trajectory of hyper-growth, both nationally and worldwide. JOLT's unique, authentic, and sustainable proposition is a story with a vision - it's one with purpose and one that I'm passionate about," Proebstl said.

"Getting in at the ground floor, working with and building a team of enthusiastic, clever and driven individuals in an environment that is more than just media is really exciting."