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Disney+ streams anew,
Sports stars share their love for shows,
Aussie content in view.
Disney+ features Australian sports stars in new campaign
Disney+ has tapped Australian sports personalities Andrew Gaze, Rob Whittaker, Jack Ginnivan, Lydia Williams, Steven Bradbury, Tayla Harris, and Christian Petracca to star in a new campaign for the global streaming service.
Titled 'I’d Like to Stream That', the campaign will be rolled out across Broadcast, BVOD, YouTube, OOH, Display, and Socials. It aims to highlight platform's premium content slate, including global hit series like 'The Bear', 'Only Murders In The Building', 'Taylor Swift | The Eras Tour (Taylor’s Version)', 'Shōgun', and locally produced series 'The Artful Dodger'.
"We’re excited to share this campaign that showcases Australian sporting heroes sharing their love for the incredible content available on Disney+. This campaign challenges perceptions of what to expect on Disney+ while also highlighting its relevance to local Australian audiences," said Kylie Watson-Wheeler, Senior Vice President and Managing Director, The Walt Disney Company Australia and New Zealand.
The campaign was developed in-house by The Walt Disney Company Australia marketing, creative, and production teams.