Perth Festival, Western Australia's premier arts festival, has refreshed its brand and launched a new brand and summer campaign via Hypnosis.

The rebranding and campaign were initiated under the new artistic director, Anna Reece. The artistic vision for the 2025 to 2028 festivals is 'truth tellers, mischief makers, sand dunes and salty air'.

The rebranding was necessary to elevate the brand, engage loyal festival goers, and attract new audiences. Despite the popularity of many Perth Festival events, the brand was not occupying the desired space in audience’s minds. Perth’s Hypnosis was tasked with bringing the brand front and centre to make wider audiences aware of what Perth Festival offers.

The new brand look and feel features a warm yet attention-grabbing colour palette. The rebrand and campaign bring its vision to life via a brand video, Out of Home, press, online and social.

Guy Patrick, co-founder and ECD at Hypnosis, expressed his excitement about the project, saying, “Don’t look to me for inspiration or insight head to Perth Festival, buy a ticket to a show and prepare to have your mind blown.”

Amber Martin, co-founder and managing director at Hypnosis, echoed this sentiment, stating, “A dream project for a dream arts institution. The whole agency was proud as punch to partner with the phenomenal team at Perth Festival. So bring on the truth tellers and mischief makers and get around the 2025 Perth Festival.”

Carolyn Mooney, head of brand, marketing and experience at Perth Festival, praised the collaboration with Hypnosis, Initiative and Studio Bravo, saying, “Birthing a new brand strategy and identity for Perth Festival has been an exciting journey. Having Hypnosis onboard as part of that, working so closely with our inhouse team and other external collaborators, like Initiative and Studio Bravo, has been an absolute pleasure. Get amongst it at Perth Festival this February – there’s something for everyone.”