Lion has reimagined the 'Lovely Day For A Guinness' platform for the Australian winter, unveiling a campaign that places the iconic Guinness pint motif in unexpected locations.

Created by Thinkerbell, the campaign is supported by a national through-the-line creative running across video, audio, and static, both in and out of the home. Media for the campaign was handled by UM, with digital from Affinity and production by Finch.

"Winter is the season that Aussies can enjoy Guinness while taking in the best bits of the season. It’s the crisp winter days, or the cosiness of a pub or home at night that the unique characteristics of a Guinness can really be savoured," said Lion Brand Director of Premium beer, Albertus Lombard.

"Through the work we sought to capture the smooth characteristics of a Guinness on a winter's day. This manifested in everything from the setting, a post surf pint at the end of the day, to the grade and even the decision to execute the film in a single, continuous shot," said Thinkerbell Chief Creative Tinker, Paul Swann.

To celebrate the return of winter as the Guinness season, the Guinness Brewery of Meteorology is returning for a second year on 1 June, the first day of winter.

The web app alerts users to ideal drinking temperatures and uses geo-targeted technology to reveal the nearest venue serving Guinness. A temperature-controlled winter promotion offer will be activated throughout the season as well as on key dates for winter.

Consumers can visit the website to check if they are eligible for a free Guinness at participating venues and Dan Murphy stores.