The NSW Blues celebrated their historic victory at the State of Origin series by reviving the iconic “I feel like a Tooheys” jingle in their locker rooms.

The jingle was reintroduced to the Tooheys brand last year as part of its return to the 'How do you feel' platform. This season, the NSW Blues have adopted the jingle as part of their celebrations.

The locker room moment was captured after Game 2 and transformed into a 15-second TVC, set to air across NSW. The campaign was brought to life by creative agency Thinkerbell and media agency UM.

Tooheys, one of Australia's biggest beer brands, was founded in 1869. It is part of Lion, a leading beverage company headquartered in Sydney, Australia. Lion recently became Australia’s first large-scale carbon neutral brewer.