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Fergus on the rise,
New leaders at the helm steer,
Trades' needs in their sights.
Fergus appoints Christina Knock VP of Marketing
Fergus, a leading job management software provider for the trade industry in Australia and New Zealand, has announced key leadership appointments. Christina Knock has been appointed as Vice President of Marketing, and Adam Maddox as Head of Product, effective November 2024. These appointments are part of Fergus's growth strategy as the company aims to expand its offerings and strengthen its market position.
Christina Knock is a seasoned marketing professional with extensive experience in the tech industry. In her new role, she will lead Fergus’s marketing efforts, focusing on global customer acquisition, engagement, and amplifying the brand’s reach and impact. "I’m thrilled to join Fergus at a time of remarkable growth and innovation. Fergus has a unique position in the market, helping tradespeople streamline their businesses with effective job management tools. I look forward to enhancing Fergus’s marketing strategy to showcase the platform’s benefits to even more users across Australia and beyond," said Knock.
Adam Maddox brings expertise in product development and user experience. As Head of Product, his focus will be on strengthening Fergus’s product offerings to meet the evolving needs of trades professionals. "I’m delighted to join Fergus and build on the great work already happening here. The job management space presents incredible opportunities for innovation, and I look forward to contributing to a product that directly benefits tradespeople by simplifying their workflows. My goal is to enhance the user experience and expand the platform’s feature set to make Fergus an indispensable tool for trades businesses," Maddox stated.
Fergus continues to support tradespeople in improving operational efficiency, enhancing customer service, and driving business growth. Founded in 2012, Fergus developed as a cloud-based platform enabling end-to-end operations management for small to mid-sized trades businesses. Fergus's core features include automatic supplier invoice integrations, detailed reporting on profit margins, and a user-friendly mobile app for managing admin tasks on the go. Fergus has over 20,000 users across eight countries, including Australia and New Zealand. It integrates with leading suppliers and accounting platforms such as Xero, QuickBooks, and MYOB.
"Christina and Adam bring domain expertise in small business software marketing and product development, which will be essential as we build new products and showcase Fergus as a must-have for tradies managing their businesses," said Mark Bartels, CEO of Fergus. "These appointments send a message to our current and future customers about Fergus’s commitment to customer-focused innovation. With Christina and Adam leading marketing and product development, Fergus is poised to expand and enhance its features, meeting the growing demand for comprehensive job management solutions in the trades industry."
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