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New role for Lee shines,
VANDAL's experiential climb,
Innovation primes.
Vandal appoints Melissa Lee as executive producer amid rising demand for experiential campaigns
Vandal, a creative studio, has announced the appointment of Melissa Lee as its new Executive Producer in response to growing demand for experiential campaigns, immersive experiences, integrated media, and live events.
Lee brings a wealth of experience in filmmaking and has worked on international projects across Asia, Europe, the USA, and the Middle East. She has produced global integrated campaigns for high-profile clients such as Intel, Adidas, Volvo, and Absolut. Her notable achievements include her tenure at Spinifex Group where she led nine Vivid Sydney experiences, a nightly experience at Disneyland Shanghai, and an immersive launch event for Nissan at the Dubai Expo.
"Melissa's background and proven track record makes her an invaluable addition to the VANDAL team. Her passion for creating immersive experiences aligns seamlessly with our vision. We look forward to the impact she'll make on our many upcoming projects," said Vandal Executive Director, Creative Strategy, Emile Rademeyer.
Lee has also managed art projects and partnerships for the British Council in Amsterdam and worked on communications for a European social science research project exploring hyper-diversity and its impact on innovation in global cities.
"I've been following Vandal's leading industry presence for a while and their projects that 'bridge the gap between art, advertising, digital media, content, and culture' align perfectly with my personal and professional interests. I'm excited to contribute to a team that shares my passion for creative excellence and stunning experiences supported by innovative technology and powerful, authentic storytelling," said Lee.
Vandal, which claims to be an awarded number 1 Production Company in Australia, specialises in integrated production, post-production, and immersive experiences.
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