The final collaboration between Thinkerbell and Dan Murphy's is a festive extension of the 'Nobody Beats Dan Murphy’s' brand platform.

The campaign follows a customer preparing for Christmas day at Dan Murphy’s, showcasing the store's value and wide range of products. However, this partnership is set to end this month after Thinkerbell opted out of a pitch process earlier this year.

The integrated campaign is live across multiple platforms including TV, BVOD, OOH, press, social, digital, radio, and in-store. Dan Murphy’s, a leader in Australia’s liquor industry for over 70 years, is known for its extensive range of local and international drinks, Lowest Liquor Price Guarantee, and expert staff. The campaign is designed to remind consumers that Dan Murphy’s is the go-to destination for all their holiday hosting, toasting, and gifting needs.

Maija Bell, Head of Brand Marketing at Dan Murphy’s, said, "Dan’s is the liquor destination for Aussie shoppers at Christmas. In the current consumer climate it’s more important than ever that we remind them of what they already know: for all of their hosting, toasting and gifting needs for less, Nobody Beats Dan Murphy’s."

Tom Wenborn, Chief Creative Tinker at Thinkerbell, expressed pride in the work they've achieved with the Dan's team over the past four to five years. "A final festive bow for the Nobody Beats platform is a fitting conclusion to our rich and enjoyable partnership. We wish Dan’s and the entire Endeavour Group all the best," he said.