OMD Australia has promoted Amanda Watts to the role of Managing Director, Sydney, effective immediately.

Watts has a 15-year tenure with OMD, beginning her journey in Singapore and spending the last seven years in leadership roles with OMD Sydney. In 2021, she was promoted from Head of Telstra to General Manager, Sydney, and joined the agency's national executive team.

"Promoting Amanda to Managing Director was one of the easiest decisions Sian Whitnall and I have made and recognises her significant and ongoing contribution to OMD. She has made such an impact on our people and partners alike with her best-in-class operational prowess. In addition to her leadership and proven business growth delivery for many of our longstanding client partners including Telstra and Apple, Amanda has also driven our renewed OMD Academy growth and development program nationally for our people. She brings boundless energy to our agency and everything she does which inspires everyone around her," said co-CEO of OMD Australia, Laura Nice.

Watts said: "I am so thrilled to step into the role of Manager Director for OMD Sydney. Having grown alongside this company for many years, I am excited for the opportunity to lead our team into the future. Our OMDers are our greatest asset and together we will continue to drive innovation and creativity for our business, people and partners."

Another of Watt's key achievements is her role in leading OMD's Exec Next program which is now entering its third year.

Account Director at OMD Sydney, Kate Welsh, said: "Amanda cares so much about the people of OMD. As a member of the 2023 Exec Next cohort, and beyond this, I have been so lucky to work with Amanda and our wonderful exec team by contributing to projects that are making a difference in the agency, like our OMD Academy training platform and OMD Perks rewards platform. She is approachable, open and genuinely cares about our growth and development, as well as our personal wellbeing. She gives her time generously, mentoring, sharing her experience and providing opportunities for us to grow."

Watt will continue as a key member of OMD's national executive team, reporting into Group Managing Director NSW and ACT, Kim Hamilton.