Fujifilm is marking its 90th anniversary with the launch of its first-ever 'Global Purpose', an initiative titled 'Giving our world more smiles'. The Global Purpose reflects Fujifilm's commitment to bringing together diverse ideas, unique capabilities, and extraordinary people to effect change in the world.

Fujifilm Australia CEO Richie Matoba said, "Fujifilm's 90th anniversary celebrates the rich diversified history of our brand and our journey through a wide range of industries and products that have enriched and changed countless lives. It is also a commitment to the future, with the belief that our product range and proprietary technologies will be successful in giving our world more smiles."

The Global Purpose is set to propel the group forward, with its employees serving as the driving force. The initiative will span across all of Fujifilm's divisions, including medical systems, photo imaging, recording media, and electronic imaging. It aligns with Fujifilm's global CSR plan and Sustainable Value Plan (SVP) 2030.

Teiichi Goto, President, CEO and representative director of FUJIFILM Holdings Corporation, stated, "Through our new Global Purpose and by combining the Fujifilm Group's strengths in technology and the wisdom of our diverse and talented workforce, we will contribute to solving social issues through all of our businesses."

In celebration of its 90th anniversary, Fujifilm has launched a dedicated website showcasing the company's history since 1934. The company's corporate slogan, 'Value from Innovation', remains unchanged, reflecting its ongoing commitment to innovation.

Matoba further added, "Our goal is for Fujifilm to continue providing innovative value and achieve sustainable growth towards our 100th anniversary and beyond as we realise our new Global Purpose. To that end, we will continue to take on the challenge of learning from the past in order to shape the future."

The launch of the Global Purpose coincides with Fujifilm's 90th corporate anniversary year and sets the vision for its 100th anniversary. It is a testament to Fujifilm's commitment to innovation and its dedication to creating a better future.