Taylor Swift's 'The Era's Tour' has kicked off in Australia, with various radio networks hosting events and giveaways in celebration. The Hit Network is playing Swift's music non-stop and giving away final tickets to her tour. The Carrie & Tommy Show, hosted by Carrie Bickmore and Fifi Box, will broadcast live from the MCG before Swift's first show, with a final double pass to give away for one of her Melbourne shows.

101.9 The Fox, self-proclaimed as 'Melbourne’s #1 Swiftie Station', will play Swift's music all day while she is in town performing at the MCG. The station is also giving away exclusive merchandise, friendship bracelets, and tickets to The Fox’s VIP Fox Box for her shows at MCG.

Sydney’s 104.1 2Day FM will rebrand to '2Tay FM' for the week of Swift's performances. The station will also give away tickets, exclusive merchandise, and friendship bracelets. Brisbane’s B105 is giving away tickets to Swift’s Sydney shows. Fans can enter the draw every time B105 plays a Taylor Swift song.

Adelaide’s 107.1 SAFM is hosting a 'Taylor Ticket Takeover', with tickets for Swift's Friday night show in Melbourne up for grabs. Triple M has collaborated with Australian rock artists to cover some of Swift's greatest hits for the exclusive 'Triple M Versions'. Artists include Paul Kelly, Ian Moss, The Screaming Jets, Sarah McLeod, Diesel, and Birds of Tokyo.

LiSTNR’s station, Swiftie Radio, is offering fans a unique musical journey through Taylor Swift’s many Eras. This tour and the associated radio promotions highlight the enduring popularity of Swift and her music, as well as the power of radio networks to engage with fans and create unique experiences around such events.