Digital property media company, REA Group, has introduced a new Customer Group structure that will see customer product and services team joins sales, marketing and customer support functions in a single division.

The restructuring, which doubles the number of people in the dedicated Customer Group, is aimed at improving service to customers, simplifying workflows, and delivering efficiencies to support their businesses.

The change will come into effect from October, and sees Campaign Agent, Realtair, Agency Services, and Agency Marketplace added to the Customer Group.

Tim Bradley has been appointed as the new Executive General Manager - Customer Platforms and Services. Bradley is rejoining REA after a three-year stint at Xero.

"I’m excited to return to REA and bring key learnings from Xero. Our aim is to further enhance the software that makes it easier for our customers to do business. Customers can expect improved API and CRM integration, workflow and cashflow support through Realtair and Campaign Agent, and the right tools and services to win more business with our evolving Agency Marketplace," said Bradley.

The restructuring is expected to result in improved API and CRM integration, workflow and cashflow support through Realtair and Campaign Agent, and the right tools and services to win more business with the evolving Agency Marketplace.

REA Group is also increasing its customer service efforts with an increase in customer-facing teams, extended service hours, and more training.

"REA leads the way with property advertising, but we also want to ensure we’re supporting our customers with the best tools and services to win their next deal and to run their businesses in the most effective and efficient way. Bringing our full customer offering under the same team will help deliver bigger and better results for our customers," said REA Group Chief Customer Officer, Kul Singh.