Zeller, in collaboration with Hardhat, has launched a new creative platform for its Zeller Terminal 2, aptly named 'Get Paid'. The campaign, designed with businesses in mind, showcases the Zeller Terminal 2 as a customisable and functional payment solution. The Zeller Terminal 2 is featured in various real business spaces in the campaign, emphasising its ease of use, speed, and adaptability.

The campaign was launched on August 26 across BVOD, online video, outdoor, digital and social platforms. Hardhat, the agency behind the campaign, was founded in 2005 and specialises in creating behaviour change for challenger brands. Zeller's mission is to support growing Australian businesses with innovative technology and hardware solutions.

Jonathan Heath, Hardhat Creative Director, described the campaign as a balance of aesthetics and practicality. "This campaign is all about balancing beauty with practicality. In Zeller Terminal 2 we have an expertly designed piece of tech that can blend perfectly into any business. It therefore demanded the sumptuously smooth visual treatment befitting of any quality product, but also the satisfyingly simple punch of a promise that hits every business with what they really need – to get paid."

Joshua McNicol, Zeller Director of Growth, emphasised the importance of the new Zeller Terminal 2 in the company's journey to support Australian businesses. "Zeller was founded on our desire to support growing Australian businesses with more capabilities than what they’d expect of any major financial provider or business bank, by offering them the latest and most innovative technology and hardware in one simple, beautifully designed solution. The new Zeller Terminal 2 is a significant milestone in the evolution of our journey towards that goal, and it was essential for our new campaign to reflect that."

The company says the 'Get Paid' platform represents a significant step forward in Zeller's mission to provide innovative and practical solutions for businesses, and the campaign's launch is likely to be watched closely by industry professionals.