Independent media agency Magic has secured the Amazon advertising account for global security provider Swann, following a competitive pitch process.

The agency will manage Amazon ads for Swann in Australia, the UK, and the US, with the aim of driving cohesion, action, and optimisation to increase profitability across these regions.

Swann, a global leader in security monitoring, consumer electronics, and security-centric solutions for smart homes and businesses, was reportedly impressed with Magic’s strategic approach to its business. This included an initial audit to identify efficiencies and optimisations, which delivered an immediate lift in performance.

"We’re thrilled to announce our partnership with Magic. From the outset, we’ve been impressed with the agency’s data-first approach to our business. Their in-depth insights have already helped bridge the gap in highlighting what was driving our underlying performance and how we can improve. I’m certain our partnership will unlock new opportunities and markets," said Dean Boudewyns, Swann Head of eCommerce.

The Swann account win follows several new business victories for Magic, including IT security company Sophos Global, data platform Fivetran, and retailer Maxwell & Williams. As the agency continues to scale, it has also made additions to its leadership team.

"Swann’s vision is to be the global leader in smart security solutions, and we’re excited to partner with the company to help reach its goals. Swann was impressed with our strategic approach to its operations, and our focus on using broad data sets to enrich its marketing offering. We’re looking forward to working closely with the Swann team to drive revenue and market share," said Shah Ghaffurian, Magic Co-Founder.

Aman Bhatia, Magic Account Lead, also expressed enthusiasm about the partnership. "Working with Swann is a great opportunity. The business is in a competitive vertical, which means the strategies and tactics in place to help them scale will have tangible outcomes. The Swann team are also amazing to work with – there’s a friction-free flow of information, and they treat us like a partner, instead of a service agency. We’re excited to deliver some big wins for Swann in the upcoming sales periods."

The Swann account win is effective immediately.