Time Out has teamed up with Toyota and jewellery designer Millie Savage to launch the new C-HR model, marking Time Out's first-ever sponsored digital cover in the Asia-Pacific region. The campaign was developed and executed by Time Out's Creative Solutions team in collaboration with Spark Foundry.

The campaign includes branded content across Time Out's digital platforms to raise awareness of the C-HR Diamond Collection that Toyota Australia is producing in partnership with Savage. The C-HR Diamond Collection is unique in that it is made from parts of the vehicle.

The Time Out Melbourne digital cover features Millie Savage wearing the Shine On collection and the Toyota C-HR car. Time Out Australia has also profiled Millie and the Shine On jewellery collection.

The cover will be amplified across Time Out Melbourne, Sydney and Australia to reach Toyota's audience across Australia. A series of social videos featuring the C-HR and Millie Savage captured at the cover shoot will complement the digital cover and feature.

"This is the first time that a brand has sponsored one of our digital covers, and we are thrilled it is such an iconic partnership between Time Out Australia, Toyota and Millie Savage," Kaylie Smith, Managing Director Time Out Media APAC, said. "Toyota partnered with us to drive desirability of the C-HR, highlight the one-of-a-kind collaboration with Millie Savage and inspire Time Out readers across Australia."

Savage began her career by hand-making pieces in her garden shed and now has stores in Melbourne, Moorooduc and London.