Salesforce recently celebrated the first anniversary of its Innovation Centre (SIC) in Sydney's Salesforce Tower. The Sydney SIC is part of a global network of similar centres located in major cities including San Francisco, New York, Chicago, London, Paris, Tokyo, Amsterdam, and Munich.

The SICs are designed to bring together executive customers and leading experts to address challenges, create a shared vision for the future, and drive success. The Salesforce Tower in Sydney has dedicated an entire floor to innovation and transformation, with the aim of helping customers succeed.

Over 1,500 customers have visited the SIC floor in Sydney this year. The SIC provides an immersive environment for ideation and problem-solving, offering a forum for customers to engage with Salesforce's top subject matter experts, thought-leaders, and executives.

According to Salesforce, the SIC offers full strategist-supported sessions, workshop/ideation style sessions, and a Customer Experience Centre action that features of the SIC floor include a Customer Experience Centre with a large curved LED screen, and XL Conference Rooms with enhanced built-in A/V functionality.