The Australian Influencer Marketing Council (AiMCO) has issued a call for nominations for judges for its 2024 AiMCO Awards. The awards, which celebrate and recognise the best in the influencer marketing industry, are set to be held in February next year.

Applications for this year’s judging panel are now open, with AiMCO seeking experienced influencer and content creator practitioners and marketers.

The judging process for this year will be conducted in two phases, with online judging from October 10 to 24, and final judging taking place on October 29. Submissions for this year’s awards are set to close on September 27, with hundreds of entries expected across multiple categories.

The annual AiMCO Awards recognise the best in the nation’s influencer marketing industry across brands, creators, agencies and businesses. Last year, the awards received nearly 250 submissions, with winners including Brisbane comedy duo The Mcfarlane Brothers, Figur founder Jules Robinson, and brands like Maybelline New York, Uber and U by Kotex. The AiMCO Awards are now in their fourth year.

Gifting sponsors include Colgate Palmolive, Madebox Services and Sticki. This year, the awards will focus on ‘The Creator Influence’, acknowledging the power of creator campaigns and their place in the broader marketing industry.

"This year’s judging panel has an enormous task ahead of them – the number and calibre of entries we have already received are outstanding, and really demonstrate the high quality of professionals within our industry. I’d encourage any influencer marketing experts, who are keen to share their expertise and to view the best in the industry, to participate in this year’s judging process. It’s an opportunity to peer review, share your insights and learnings, and be part of one of the nation’s most coveted marketing award events." said Patrick Whitnall, AiMCO Managing Director.

AiMCO Guiding Council Chair, Tegan Boorman, who has judged the awards for the past three years, added, "Being a judge presents an exciting opportunity to view some of the best work in the Australian market over the past 12 months, highlight what’s performing best right now and celebrate those behind the work."

Andie Tickner, Lion Cultural Collaborations Leader, who became a judge last year, also shared her experience, "Personally, I have found the scale, as well as the breadth of creativity and talent we have in Australia to be truly staggering. The enormity of it only unlocked when I became a judge last year. Of course, the connection into the community and the honour of witnessing the hard work recognised on awards night makes the experience so fulfilling, as well as a whole lot of fun."

Finalists for this year’s awards will be released in November, with winners to be announced at the award ceremony next year.