Analytic Partners, a leader in Commercial Analytics, has added two new executives to its global team, with the appointment of Tina Moffett as VP of Corporate Strategy and Development and Jason McNellis as VP, Commercial Analytics Ambassador.

Moffett, a marketing analytics expert, has previously worked with Fortune 1000 corporations and leading Forrester’s B2C marketing measurement and optimisation research practice. In her new role, Moffett will be responsible for driving strategic growth and innovation, as well as collaborating with internal teams and clients to guide Analytic Partners' vision, growth, and operational excellence.

"I am thrilled about joining industry leader Analytic Partners as their VP of Corporate Development and Strategy. This role presents an exciting opportunity to help drive strategic growth and innovation, and to collaborate with both internal teams and clients to guide Analytic Partners’ vision, growth and operational excellence,” Moffett said.

McNellis, an analytics and technology strategist, has a strong background in enhancing program design and developing insights and thought leadership at Gartner, Forrester, and multiple start-ups. In his new role, McNellis will work with partners and prospects to clarify measurement misconceptions and demonstrate how Analytic Partners' Commercial Analytics solution can add value.

"I've worked with Analytic Partners as a client and as an industry expert, and now I'm excited to add working with them as a team member. I've researched the market extensively, and I wholeheartedly believe that Commercial Analytics is a differentiated solution capable of unleashing tremendous value for our clients, especially when compared to what may initially seem to be similar solutions. I'm looking forward to working with our partners and prospects to clarify measurement misconceptions and demonstrate how our Commercial Analytics solution can truly help,” McNellis said.

Both Moffett and McNellis will report to Nancy Smith, Analytic Partners President and CEO. "Tina and Jason are an absolute complement to our mission of bringing Commercial Analytics to the world’s leading brands. Both our existing and prospective customers will benefit from the unique perspectives and thought leadership they bring," said Smith.

Smith highlighted the significance of these appointments for Analytic Partners. "It’s really a proud moment for Analytic Partners, that highly respected industry analysts have chosen us to further their careers. It’s a testament to our position in the industry, and their dedication to our mission is validation that we’re transforming how brands grow and succeed."