Programmatic adtech business PubMatic has named Laura Greally as its new Marketing Director for the Asia-Pacific (APAC) region.

Greally brings nearly two decades of experience in B2B marketing to the role, with a background that includes positions at CNN International, IAB Southeast Asia + India, and BBC Worldwide.

In her new role, Greally will be responsible for overseeing the execution of regional marketing campaigns, leading PubMatic’s industry event participation, and managing product launches across the APAC region. She will also manage both Northern and Southern APAC marketing teams. Reporting to Emily Yri, Vice President of International Marketing at PubMatic, Greally will play a key role in driving the company's growth and innovation in the region.

"I’m thrilled to join PubMatic at such an exciting time for the APAC digital advertising market. With the dynamic evolution of programmatic advertising and increasing opportunities across media formats, I look forward to driving impactful marketing campaigns that further establish PubMatic as a leader in this space," said Greally.

"We are delighted to welcome Laura to the team. Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising ecosystem will be instrumental in driving PubMatic’s continued growth and innovation across the APAC region," said Yri.