Omnicom Media Group (OMG) agency PHD has appointed Eileen Ooi as CEO for the Asia Pacific region.

Ooi brings over 19 years of industry experience to the role, having most recently served as CEO at OMG Malaysia. Prior to her tenure at OMG Malaysia, Ooi spent four years with PHD Malaysia as its Managing Director.

The appointment is part of OMG's commitment to promoting from within the organisation. Under Ooi's leadership, OMG Malaysia was named 'Best Performing Media Network' by RECMA earlier this year.

In her new role, Ooi will lead PHD's business operations across the Asia Pacific region, working with clients from brands including Volkswagen Group, CHANEL, Diageo, and Singapore Airlines.

Ooi will report directly to Tony Harradine, CEO of Omnicom Media Group, APAC, and Guy Marks, CEO of PHD Worldwide.

"Eileen has a unique ability to identify strategic opportunities and effectively converting them into tangible results. Under her visionary leadership, OMG Malaysia has undergone a remarkable transformation, achieving significant business growth, with client and employee confidence at an all-time high. With her cumulative experience as well as her understanding of the business needs at PHD and at the group-level, Eileen will successfully steer PHD Asia Pacific towards a new era of growth," said Harradine.

"PHD promises our clients that we will help them outthink, outpace and outgrow the market. With her record of driving growth for her clients and her agency alike, Eileen is the ideal choice to ensure that PHD APAC delivers on that ambition. She's a practitioner with an eye for detail, she moves at pace and is a fierce collaborator - all things that will make her a great partner to our clients in Asia Pacific. I am excited to work with Eileen to make PHD's new proposition, 'Intelligence. Connected.' a reality in the region, delivering a competitive advantage for our people and our clients," said Marks.

Ooi's successor at OMG Malaysia is expected to be named in Q4, and she will continue to oversee OMG Malaysia as CEO in the interim. Ooi was recently re-elected as President for the Malaysian Digital Association (MDA).